Opinion on the European Gambling and Betting Association’s draft Code of Conduct

About EGBA

The European Gaming and Betting Association (EGBA) is the Brussels-based trade association representing the leading online gaming and betting operators established, licensed and regulated within the EU.

According to its website: “EGBA works together with national and EU authorities and other stakeholders towards a well-regulated online gambling market which provides a high level of consumer protection and takes into account the reality of the digital economy and consumer demand. Today, EGBA’s member companies together have more than 16.5 million customers in Europe.

First European Code on Responsible Advertising for Online Gambling

The “Code of Conduct on Responsible Advertising for Online Gambling” intends to complement and strengthen existing legal and self-regulatory frameworks for online gambling advertising in Europe.

During the drafting procedure, EGBA published a request for Opinions, inviting experts to provide their feedback on the initial version of the document.

Privanova’s feedback

In reply to EGBA’s invitation, our experts drafted an Opinion on the draft Code of Conduct and provided it to EGBA. Particular attention was given to the issues related to privacy, data protection, direct marketing and privacy of vulnerable groups including minors.

Opinion on EGBA's Code of Conduct